The balanced scorecard methodology has evolved since the early 1990s as a means of assessing overall business performance. It incorporates measures not only of financial results but also of drivers that influence those results. It requires that the needs of all stakeholder groups, including customers and employees, be understood and addressed. This gives business leaders a more well-rounded view of company performance and promotes more effective alignment of operations with strategy. The primary benefit of a balanced scorecard is the balance itself. Rather than focusing on a specific area of performance—usually financial—business
