Target Audience
Banking and Financial Managers
Sales Personnel
Consultants and Practitioners
The financial services sector has become increasingly complex. In particular, the face of banking is changing rapidly. Competitive forces from traditional and non-traditional sources are constantly being organized in order to capture increased market share and customer loyalty. Globalization, mass communication and advertising have created, as a by-product, fundamental shifts in customer value expectations. The industry is further complicated by the proliferation of modern banking and related products and services. Additionally, current legal and regulatory authorities are advocating that the frontline financial service providers be qualified in order to effectively serve clients. Faced with a host of choices, customers require expert advice and direction from their banking professional.
Banking and Financial Managers
Sales Personnel
Consultants and Practitioners